Eleven 11 Events emerged after Anthony Norris and Owen Kent collaborated on the London 2012 Olympic Park Spectator Experience Programme.
Having helped to deliver the greatest show on Earth, the pair realised they had complementary skills and a shared passion for exceptional consumer experience.
Anthony has over 18 years’ experience working across multiple disciplines on both domestic and international events, televised shows, sports and festivals.
Before founding Eleven 11 Events, he worked as an accountant for some of the world’s leading entertainment companies, including Live Nation, Endemol and Viacom where he oversaw financial operations for Download, Wireless and Calling Festivals, major outdoor events such as Live 8, Concert for Diana and Nelson Mandela’s 46664, as well as indoor awards ceremonies including Miss World, BAFTA and multiple MTV Europe Music Awards.
In 2009 he moved from financially focused contracts into new roles which included technical production management and operational delivery, before joining the Olympics in 2011. Here, he created, implemented and led the Olympic Park Spectator Experience Programme, managing the project team responsible for ensuring over six million spectators had a once-in-a-lifetime experience.
Owen has been involved in events for almost as long as he can remember. At school, he started live music forums and charity gigs, and as an undergraduate, he promoted club nights and special events, converting to outdoor music events during his summers.
Whilst completing a degree in Music, Owen started his career with one of the UK’s leading festival promoters, Festival Republic. He worked across a range of disciplines including production and licensing, before moving on to talent booking.
His experience of working on large-scale, industry-leading events across Europe and the United States has helped him make valuable contacts in the industry, as well as cultivate a creative perspective on what today’s artists and events need. His professional highlights during his time at Festival Republic include Reading, Latitude, Electric Picnic (Ire), Orlando Calling (USA) and Glastonbury festivals.
The 2012 Olympic and Paralympic Games gave Owen a chance to showcase many of his skills for the Olympic Park Spectator Experience Programme. It was here that he met his future business partner, Anthony, and the concept of Eleven 11 Events was conceived.