London Gatwick, Obviously, The Shard, London – 25 March 2014
Brief: Gatwick Airport’s decision to submit plans to build a new runway came to us in January 2014 when we were asked to deliver a press conference for 120 politicians, business leaders and journalists. The venue had yet to be chosen, and with just under two months until the launch, it was all hands to the pump.
Solution: Aquashard, which sits on the 31st floor of London’s iconic ‘The Shard’, was selected for the launch. We had just five hours to: load-in, dress the venue, welcome delegates, serve refreshments, hold a 90 minute conference (featuring presentations from Gatwick Airport CEO Stewart Wingate and the UK’s leading architect planner Sir Terry Farrell), fully load-out, and return the restaurant in time for lunch.
Results: Planning and execution worked harmoniously and we delivered an event which helped Gatwick communicate its vision for London’s future aviation needs. Timings were definitely against us, but we did it.